Programmatic advertising DSP & SSP

Reaching 90% of internet users worldwide

Connect as:

Demand Partner

Supply Partner

Opera solutions

Demand Partner · Supply Partner

Worldwide Reach

Connect with the most effective mix of performing users across 90% of the mobile internet audience to maximize the results of your digital marketing campaigns.

Premium inventory

Choose among a wide selection of ad formats and enhanced targeting capabilities to reach ideal users and seamlessly execute your marketing strategy.

Brand Safety

Our fraud detection tools ensure partner security and protection to provide digital campaigns with maximum quality delivery, brand safety and viewability.

Why partner with Opera?

The Opera programmatic advertising platform connects with the world's largest advertisers, DSPs and SSPs to optimize digital media buying. Real time automated ad buying services maximize the performance of digital advertising for your brand.

Extended reach and third party inventory

+6600
Publishers

Direct access to Opera’s own products

Opera ad buying connectivity

Integration Options

Opera provides six integration options for buyers and suppliers to connect with the Opera programmatic advertising platform:

OpenRTB

For S2S API integration

Quick start 01

Client-side Header Bidding

Prebid.js

Quick start 02

Server-side Header Bidding

Prebid server

Quick start 03

Android SDK

Mobile App integration

Quick start 04

JS Tag

Website integration

Quick start 05

VAST Tag

VAST Tag integration

Quick start 06

Real time bidding

  How does programmatic advertising work?

Advertiser

DSP

The DSP bids on an ad request.

Ad Exchange

If the DSP wins the bid, the ad is sent to the publisher and is displayed to the user.

SSP

The publisher sends the ad request via the SSP.

Publisher’s Website or App

In-app display inventory

Banner

Banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session and refreshing automatically after a certain period of time.
Native display

Native image ads blend into the environment to be more relevant and less disruptive to the user. They have a high click-through-rate for engagement with potential customers.
Native video

Native video ads deliver to the user with relevant placement in the environment. Videos play automatically for high reach and enjoyable engagement.
Interstitial image

Interstitial ads are full-screen, interactive ads served between screens during mobile app navigation that provide strong brand exposure. They are ideal for traffic generation as the user can revisit with a single click.
Interstitial video

Interstitial video ads are full-screen ad units with natural transition points such as app launch and video pre-roll, mid-roll and post-roll.

Web inventory

Banner

Banner ads are typically displayed on the top or bottom of the screen, sticking to the screen for the duration of the user session. They refresh automatically after a certain period of time.
Native display

Native image ads blend into the environment to be more relevant and less disruptive to the user. They have a high click-through-rate for engagement with potential customers.
Interstitial image

Interstitial ads are full-screen, interactive ads served between screens during mobile app navigation that provide strong brand exposure. They are ideal for traffic generation as the user can revisit with a single click
Interstitial video

Interstitial video ads are full-screen ad units with natural transition points such as app launch and video pre-roll, mid-roll and post-roll.

Video inventory

Pre-roll video

Skippable and non-skippable video ads played at the beginning of content, which allow viewers to skip ads after five seconds.
Mid-roll video

Skippable and non-skippable video ads are played in the middle of content and allow viewers to skip ads after five seconds.
Post-roll video

Skippable and non-skippable post-roll videos play at the end of content and allow viewers to skip ads after five seconds.
Banner

Banner ads are displayed at the bottom of the video screen throughout the user session and refresh automatically after a certain period of time.

Our global partners

Opera's programmatic advertising platform is trusted by the world’s premier publishers:

Advertise your business online through the Opera programmatic advertising platform. Get access to advanced targeting capabilities for your digital ads, premium online inventories across the Opera network, and new ways to engage your digital audience.

Advertise today

We’re happy to respond.

Programmatic advertising DSP & SSP

Opera solutions

Demand Partner · Supply Partner

Worldwide Reach

Premium inventory

Brand Safety

Monetize at Scale

Stay in Control

Get Support

Why partner with Opera?

Extended reach and third party inventory

Direct access to Opera’s own products

Opera ad buying connectivity

Integration Options

OpenRTB

For S2S API integration

Client-side Header Bidding

Prebid.js

Server-side Header Bidding

Prebid server

Android SDK

Mobile App integration

JS Tag

Website integration

VAST Tag

VAST Tag integration

Integrated Yield Optimization Platform

Real time bidding

How does programmatic advertising work?

Advertiser

DSP

Ad Exchange

SSP

Publisher’s Website or App

In-app display inventory

In-app display inventory

Banner

Native display

Native video

Interstitial image

Interstitial video

Web inventory

Web inventory

Banner

Native display

Interstitial image

Interstitial video

Video inventory

Video inventory

Pre-roll video

Mid-roll video

Post-roll video

Banner

Our global partners

Advertise today

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  How does programmatic advertising work?